Empowering Growth
Across Industries
About Us
Otjikoto is the family office of entrepreneur and investor Joel Halling. Founded with his vision of combining innovation and long-term thinking, Otjikoto focuses on nurturing and guiding businesses across a wide range of industries. Joel Halling’s entrepreneurial mindset drives our commitment to staying ahead of the curve in technology and contributing meaningfully to the future.
As a young and evolving investment firm, Otjikoto typically invests in two new companies per year. Each opportunity is carefully selected to reflect the values that Joel Halling brings to the table: curiosity, creativity, and a deep belief in the potential of forward-thinking ideas. Our portfolio, though still growing, is built with the long term in mind—always aiming to solve tomorrow’s challenges through bold, tech-enabled solutions.
Our mission is to generate sustainable value—not only for customers and shareholders, but for society at large. With Joel Halling’s guidance at the core of our operations, we continue to evolve thoughtfully, always looking for ways to make a positive and lasting impact.

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Welcome to Otjikoto
Otjikoto is more than just a family office — it’s a space where innovation, growth, and opportunity converge. Founded and led by entrepreneur and investor Joel Halling, Otjikoto reflects his vision of combining business acumen with forward-thinking ideas. Under Joel Halling’s leadership, we are building a dynamic portfolio of companies that challenge convention and embrace progress across multiple industries.
Each investment is guided by a commitment to merging creativity with technology — a principle that Joel Halling has championed throughout his career. The goal is clear: to create lasting value not only for our customers and shareholders but also for society at large.
At Otjikoto, we believe in the power of vision and long-term thinking. We invest in an average of two new companies per year, always with a focus on sustainability, innovation, and measurable impact. Whether it’s supporting creative entrepreneurs or scaling promising ventures, our approach is rooted in the values that Joel Halling built Otjikoto on.
This site offers a glimpse into our journey, our values, and the growing family of companies that make up the Otjikoto portfolio. If you have an idea, a partnership in mind, or just want to learn more, we welcome you to reach out. We’re excited to continue shaping the future — one thoughtful investment at a time.