The former BGF-backed lead generation company ROI announces that it has a new majority owner. Joel Halling, one of the co-founders of the company does a complete buyout of existing shareholders. As a result of this transaction, the company's CEO Joel Halling will own all of the company's shares.
Phil Male, former chairman of the board:
"Under Joel's leadership, I am convinced that ROI will continue to grow and go from strength to strength. All of us who have worked with him over the years know his passion for the business and wish him well in the future.”
Currently, ROI has more than 300 customers in the Nordics and in 2022 it is expected to increase its turnover to approximately SEK 30 million and SEK 4.5 million in EBITDA. Which will be the company's best business year to date. A new strategic management group, adapted for the Swedish market, will also be presented shortly.
ROI will continue to focus on its original business activity, which consists of optimizing and renting out landing pages to companies in the Nordic region. Keyword optimized websites that help businesses attract more customers.
Joel Halling sees this as an exciting new start for ROI and an opportunity to further improve the offering that has been the company's biggest revenue source to date. It also means that ROI will no longer be active in lead generation with a focus on finance. The announcement comes less than a month after ROI announced the formation of a new division within the company called Firstborn Capital, a division with full responsibility for the company's finance operations.
Joel Halling, founder and CEO:
"As one of the founders and ultimately responsible for the operational activities, I have an in-depth knowledge of both the company's strengths and weaknesses. I know what is required and feel confident that, together with the new management team, I will take ROI to the next level. The process has been long, but it has been clear to me since the beginning that I would rather continue than sell the company. I am very much looking forward to developing the business further in the coming years.”
Joel continues:
"I also want to take the opportunity to mention that I am extremely proud and happy to be in this position together with the new board. All current and former employees are the ones who have made this trip possible. As a result of the excellent work they have done and continue to do, I am confident that together we will be able to achieve even greater success. In many ways it is "business as usual", however with the difference that we will be able to be even faster and more efficient when it comes to optimizing the business."
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